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  2. Knowledge Base for Advertisers
  3. Campaign Structure and Planning

Campaign Structure and Planning

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  • What are campaign groups? Do I have to create one in order to create a campaign?
  • Will a campaign budget override the budget of the group it belongs to? What about Traffic Sources and Campaigns?
  • What is the difference between Inactive and Archived?
  • Will my campaign be live as soon as I have created it?