Why was my ad not accepted?

A campaign might not be accepted by our Compliance team for the following reasons:

• Tech-support offers
• Malware, Phishing, Viruses
• Scareware, aggressive/misleading landing pages
• Unauthorised use of brand or trademark
• Rotating non-approved landing pages
• Automatic downloads
• Landing pages that do not close
• Pornography featuring children or animals
• Threats, violence, hate speech

Some examples:

Antivirus products and services

We allow the promotion of antivirus software provided the following requirements are met:

• The ad cannot be malicious
• The ad, site-under or landing page may not use aggressive, affirmative or threatening language.

Examples are below:

1. ”You have a virus” or “Your computer is infected” - Not accepted
2. ”You may have a virus” or “Your computer might have a virus” - Not accepted
3. "Download to get better protection against malware" - Accepted