A push notification (also known as a server push notification) is the delivery of information to a computing device from an application server where the request for the transaction is initiated by the server rather than by an explicit request from the client. While 'push notification' is most often used to refer to notifications on mobile devices, web applications also leverage this technology. The Push Notification consists of an image, brand name, headline and URL and allows advertisers to speak directly to users at the right time and in the right place, and it’s very hard to ignore.
Push Notifications are delivered to users’ desktop browser or in user’s mobile phone seamlessly. They don’t have to be on a specific site to receive your notification. They allow you to communicate to website visitors and not just your users. It’s the perfect way of engaging with them, without needing their contact details.
HOW TO SET UP
1. Create a campaign
On the left main menu go to the tab Campaign Groups and click on the green button Create Campaign Group. Name your Campaign Group and then click on the button Create Group. Now you will need to create your Campaign. Click on the Campaign Group you created and then click on the green button Create campaign.
2. Select your audience
In the Basics tab name your campaign. Then you can start selecting different options. Select the Frequency Cap (1/24 is selected by default), the dates you want to run your campaign and the platform (Desktop and Mobile is selected by default). Move on the next tab Targeting and start by selecting the Geos, Devices, Operating systems, Browsers, Days, Carriers, Connections that you want to target (All is targeted by default). Move to the next tab called Traffic Sources and start by selecting the categories or the placements you want to target. RON (Run on Network) is selected by default. You can also blacklist specific categories or placement id's when you select the Blacklist tab.
3. Add your creative and URL
Select Push Ad and then type the ad name, click on the "Upload image" to upload the image that will appear in the ad. Make sure to add only images that are 192x192 px (jpeg or png) and max 200KB size and 720x480 px (jpeg or png) for the banner and max 800KB. Add the Title (max 32 characters), the Description (max 70 characters) and the URL including http:// or https://.
Add macros if needed.
Select the Category your ad is about by clicking on the icon 
4. Select the bid
Move to the next tab called Bids and there you can place your bid, you can select between CPC or CPM depending on what bidding model you want to pay (clicks or impressions), you can also choose your Daily and Total budget and your distribution budget (ASAP or Evenly). The minimum CPC bid is $0.05 and the minimum CPM is $0.1 but we recommend to start higher than that. You can also get bid suggestions per geo from our support team or your Account Manager.
In one campaign you can create multiple ads for both Landing page Ad and Push Ad if you want to A/B test. Click Create Campaign/Ad and you are done!
Now the campaign is on a "Pending" status (if you click on the Ads tab you will see the ad with a "Yellow" dot) and in the queue for our Compliance to check. After the moderation is done the campaign will go live if you haven't selected the status to be Inactive, usually within 2-3 hours during working days/hours.
IMPORTANT! Make sure before you save your Push Ad, to check that is not misleading, does not contain pornography featuring children or animal, violence, unauthorized use of brand or trademark. Such ads will be not accepted and you might risk get banned from our Compliance team.
*CPC: Cost per Click
*CPM: Cost per 1000 impressions
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